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Business Insights

Apr 24, 2024

The Consumer Benchmark: From Transactional to Value

Discover the shifting consumer landscape in 2024 and the importance of value, authenticity, and brand relationships. Gain insights from 21.7 million reviews and Censuswide data. Contact us for a demo!

Get up-to-date information on the state of the consumer landscape in 2024 and how consumer expectations and brand relationships are shifting. This report looks at primary research from 21.7 million reviews and data commissioned from Censuswide 2024.

Fill in your details to download the report to gain insights into: 

  • The current consumer landscape – cautious consumers and the value hunters
  • Consumers desire for value, authenticity, and connection from brands
  • What impact does a feeling of being personally valued by a brand have on consumer behaviours.
  • What does it take for customers to be motivated to become advocates? 


What do consumers feel about value? 

How can brands offer an experience that’s beyond the transaction and creates long-lasting relationships? 

That is what this report tries to explore, using data from 21.7 million reviews, primary research conducted with Censuswide in March and consumer trend reports from trusted organisations.  

Responding to consumer trends is just one part of learning how to weather an ever-shifting consumer climate and become a successful brand. Knowing when and how to do it is an invaluable tool for smart brands to learn.  

Read the report to find out more.  

Founded in 2010, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

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