Access millions of verified reviews for 6,500+ brands   Search reviews
Skip to content
Business Insights

Jul 02, 2024

The Consumer Benchmark – From Transactional to Value

Discover the shifting consumer landscape and the importance of value, authenticity, and brand relationships. Gain insights from 21.7 million reviews.

Blog banner - The Consumer Benchmark – From Transactional to Value

Get up-to-date information on the state of the consumer landscape in 2024 and how consumer expectations and brand relationships are shifting. This report looks at primary research from 21.7 million reviews and data commissioned from Censuswide 2024.

Fill in your details to download the report to gain insights into: 

  • The current consumer landscape – cautious consumers and the value hunters
  • Consumers desire for value, authenticity, and connection from brands
  • What impact does a feeling of being personally valued by a brand have on consumer behaviours.
  • What does it take for customers to be motivated to become advocates? 

 

What do consumers feel about value? 

How can brands offer an experience that’s beyond the transaction and creates long-lasting relationships? 

That is what this report tries to explore, using data from 21.7 million reviews, primary research conducted with Censuswide in March and consumer trend reports from trusted organisations.  

Responding to consumer trends is just one part of learning how to weather an ever-shifting consumer climate and become a successful brand. Knowing when and how to do it is an invaluable tool for smart brands to learn.  

Read the report to find out more.  

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Latest Articles

How B2B and SaaS Companies Should Approach Review Collection
Business Insights

How B2B and SaaS Companies Should Approach Review Collection

Learn why B2B and SaaS companies need review collection strategies that capture meaningful customer feedback, support retention and build b...

September 14, 2026

How to use customer reviews to drive Ecommerce performance
Business Insights

How to use customer reviews to drive Ecommerce performance

Discover how verified customer reviews can increase ecommerce conversions, improve merchandising decisions and provide actionable customer ...

September 10, 2026

Review Strategy for Travel and Hospitality Brands
Business Insights

Review Strategy for Travel and Hospitality Brands

A practical guide to managing travel and hospitality review – from post-stay feedback and guest surveys to using verified proof to drive di...

August 14, 2026

Speak with our review experts