New feedback: This is a trigger that will fire every time you receive new Feefo feedback. You could use this to automatically store the feedback in your CRM system, for example.
Create feedback request: This action records a transaction against your Feefo account, scheduling a feedback request to be sent to your customer. You could use this for anything from an online sale to an interaction with your customer service team.
Respond to feedback: This action allows you to reply to a customer’s feedback and is particularly useful if you want to manage your replies outside of the Feefo platform, for example, if you’re using a ticketing system like Zendesk.