Healthy People

Feefo’s Sustainability awareness solution gives your business the tools you need to communicate your sustainability journey to your customers clearly and effectively. Displaying your sustainable achievements can help you attract conscious shoppers, strengthen your reputation and differentiate your brand from your competitors, as well as engage your employees and attract new talent.

Feefo has chosen ethy as our trusted sustainability partner. Through this partnership, brands can showcase their ethy verified sustainability accolades alongside their Feefo verified reviews, building consumer confidence and transparent, trusted relationships.

There is an affordable monthly charge based on your business turnover.

Ecolabels are a series of consumer-friendly badges. Designed to help your customers understand your sustainability achievements, each one links to a United Nations Sustainable Development Goal. You can use ecolabels across all forms of marketing, from your website and advertising to packaging and window displays.

There are around 41 ecolabels available, which are grouped into six core sustainability areas: Stable Climate, Clean Planet, Responsible Resource Usage and Production, Healthy People, Thriving Communities, and Protecting Biodiversity and Animal Welfare. We will work with you to help you select the most appropriate ecolabels to apply for, depending on your business type. For example, a health and beauty brand might want to apply for the cruelty-free ecolabel.

Get in touch and speak to a member of our friendly team. We will work with you to decide which ecolabels to apply for and ​​let you know what evidence you need to supply for each one.

The process is thorough but not overly time consuming. An assessment will usually take a few weeks, depending on the complexity of the brand and the ecolabel.

Ecolabels obtained are valid for 24 months. Brands can submit evidence for reassessment after 12 months and before 23 months should they wish to remain verified beyond the initial term. There is no additional fee for the resubmission of evidence. 

We will work alongside you to help you choose which ecolabels you can apply for. Most businesses will receive between three and eight ecolabels.

Feefo has always supported consumers and businesses to make the right choices, by providing reliable insight from its verified reviews. We recognise the difficulty that consumers face in identifying which brand activities genuinely promote sustainability and which are, in effect, greenwashing.  We believe that we are well positioned to verify the sustainability claims that brands make and provide a clear, straightforward indication of trust that consumers can recognise, when they’re considering purchases.  Our product aims to support consumers and businesses alike by providing a clear way to verify a brand’s sustainability across a number of areas based on the UN Sustainable Development Goals. 

The ecolabels are derived from the UN Sustainable Development Goals - a collection of 17 global goals adopted by all United Nations Member States designed to be a “blueprint to achieve a better and more sustainable future for all”. You can find out more about the UN Sustainable Development Goals in our blog: https://www.feefo.com/uk/business/resources/business-insights/united-nations-sustainable-development-goals