Congratulations on your Trusted Service Award 2025 win! Whether you’re a Trusted, Gold, Platinum, or an esteemed Exceptional Service winner, obtaining a TSA shows you’re a business that knows how to work hard and provide a remarkable service for your customers, day in and day out.
The Trusted Service Awards are a symbol of excellence. Running since 2014, celebrating over 2000 winners each year, you’re joining an esteemed legacy of customer-centric businesses that care about going that extra mile to make their customers happy.
So, now you’ve won, what next? How do you make the most of your Trusted Service Award, and let the world know about your achievements?
What does it mean to win a Trusted Service Award?
Our annual awards recognise businesses that provide outstanding customer service. Winners are chosen based on their customer ratings.
To have won a Trusted Service Award a business will have fulfilled the following:
- Trusted – Collected at least 50 reviews and achieved a Feefo service rating between 4.0 and 4.4.
- Gold – Collected at least 50 reviews and achieved a Feefo service rating of at least 4.5.
- Platinum - Have won a Gold Trusted Service for three consecutive years.
- Exceptional Service - Our most exclusive customer service award. Winners have achieved the highest rating, or seen the biggest improvement, in their industry. Only 32 clients per year are awarded the Exceptional Service Badge.
What a TSA win can mean for your business?
The great thing about a Trusted Service Award win for your business is that it’s recognition from a verified third party that proves what an amazing job you’re doing with your customer service. Prospective customers feel reassured by your service because recognition is based entirely on feedback from verified customers.
With the Trusted Service Award now entering its eleventh year, we’ve found that winners use their award in several ways, including:
- As a training tool
- In marketing collateral
- As a thank you to the staff
- As motivation for future success
- In above and below-the-line advertising.
We understand that it takes time to nurture your relationship with consumers. With our Trusted Service Awards, the results are available for everyone to see.
What to do with your Trusted Service Award 2025 win
From hosting a party to sharing your winner’s badge, make sure you celebrate your news far and wide and reap the rewards of being one of the most acclaimed customer-focused businesses of 2025.
Celebrate your win
Whether you’re a sole trader or a big enterprise, your achievements are a result of every single person involved with your business and your customers. Recognise and celebrate those involved with the win: throw a party, create a winner’s video, and share it in your staff newsletter. However, you communicate, make sure you share your news with everyone involved in making your business a success.
Tell your customers
After all, they’re the ones that helped you get there. Share in a newsletter, email campaign, a blog, or on phone calls and let every customer know about your achievements and how they helped you get there. What are your plans to build on this success and continue to support your customers how they want to be treated?
Tell the world – and your future customers.
Celebrating your win isn’t just about sharing with your staff and customer base. Let the world know about your achievements and what it means for you.
Use social media
Share your news on social media – we’ve given you a handy winners image you can use alongside a template message for you to personalise.
Create a winner’s video
Make a video celebrating everyone involved in your excellent customer service over the last year, including extracts of the reviews that got you there.
Create a slide share
A great way to showcase your win, the reviews, and the staff members you’re celebrating.
Display your award proudly
Your winner's pack includes assets you can use to celebrate your win for months to come. In your packs you’ll find:
- An award certificate
- A winner's letter
- A digital badge
Why not print out and frame your award so customers can see it? Add your badge to your home page, social media accounts, or profiles to highlight your win to new and existing customers. You could even integrate them into your email signatures to ensure the longevity of your win.
Enhance your marketing efforts with TSA badges and widgets
Advertise your win on social or Google advertisements and bring more customers to your website. The assets in the winners’ packs are designed to integrate neatly into your own marketing efforts – with full colour, black and white, and various shaped formats available.
Highlight your win with a TSA widget that integrates seamlessly into your website. Continue to celebrate your win across the year with a mark of your enduring quality that looks prestigious.
What have other Trusted Service Award winners done with their win?
Creative marketing strategies
What’s really inspiring about Croner-i (as proud winners of the Platinum Trusted Service Award since 2021) is their creativity in using their award across every aspect of their marketing and service strategy. From embedding it across their website, to email signatures and even pitching decks.
Steve Heapy, CEO of Jet2.com and Jet2holidays, said:
“Receiving a Feefo Platinum Trusted Service Award demonstrates that we provide exceptional customer service and go above and beyond to provide outstanding quality to customers. The fact that this award is a result of several hundreds of positive reviews from paying customers makes it an even greater achievement and is a real stamp of approval. It clearly shows that we are doing right by customers and gives new and existing customers the confidence to book with us, knowing they are in safe hands. Our team is extremely proud to have received this independent seal of excellence and it is a testament to their hard work and commitment. It has been a fantastic asset to display on our website, across social media, and in our marketing materials, as it demonstrates that our dedication to customer service is of the very highest level.”
We spoke to Janvi Gokani, CRM Manager, at Vauxhall to find out how winning a Trusted Service Award has improved their business.
“Vauxhall is here to help our customers, always. We want it to be simple to buy a Vauxhall and provide a fantastic experience, either driving one of our models or visiting one of our Retailers. We're committed to making it happen with all our products and services. And, to ensure that we keep this promise to our customers across the UK. Feefo allows us to listen to all our customers' opinions and make changes to the experience based on their reviews. The Feefo Trusted Service award, recognising us as an accredited brand by customers, helps us promote our products and services to prospective customers. Additionally, it helps us to create more engaging content, which adds a human touch to our brand and is an integral component of our brand identity.”
Use it in your marketing materials like Dawkes Music Reviews:
Write a blog like Splash About: Winners – Feefo 2024 Gold Trusted Service Award - Blog
Share on LinkedIn like Elegant Resorts:
How are you sharing your TSA wins? Drop us an email at letschat@feefo.com, or share your photos with us on LinkedIn.
Tell me more
Got your eyes on a Trusted Service Award for 2026? Find out how to win here, or see who won a TSA in 2024.
