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Customer Experience

Nov 15, 2022

The benefits of winning a Platinum Trusted Service Award 

Discover the benefits of winning a Platinum Trusted Service Award and how it can elevate your business to new heights. Learn from top brands like AXA Global Healthcare and Vauxhall on how this prestigious award has impacted their customer experience strategies.

Every year at Feefo, we acknowledge companies that go above and beyond for their customers by rewarding them with a Trusted Service Award from one of three tiers: Trusted Service, Gold Trusted Service and Platinum Trusted Service.


In 2023, we’ve also introduced a new tier of awards, the Exceptional Service Awards, giving your business the opportunity to go even further when it comes to delivering exceptional customer service. You can find out more about these new awards, including eligibility criteria, in our blog.

What is a Platinum Trusted Service Award?

Businesses who earn a Gold Trusted Service Award for three consecutive years receive one of our highest honours for outstanding customer service. First introduced in 2019, a Platinum Trusted Service Award isa certified seal of approval that shows customers the value of their feedback through ratings and reviews.

According to our research, 96% of UK consumers use customer reviews in some way, and 64% read them before they make a purchase. A positive review can be the difference between securing a sale and losing a customer.

Winning a Platinum award earns you a worthy badge of trust and puts your brand alongside some prestigious companies. Our 2022 winners include:

  • AXA Global Healthcare
  • Iceland Foods 
  • Jet2holidays
  • Not On The High Street
  • Royal London
  • The White Company
  • Vauxhall


What can a Platinum Trusted Service Award do for my business?

With this award category now entering its fifth year, we’ve found that Platinum Trusted Service Awards winners use the reward in several ways, including:

  • As a training tool 
  • In marketing collateral 
  • As a thank you to staff 
  • As motivation for future success 
  • In above and below the line advertising. 

At Feefo, we understand that it takes time to nurture your relationship with consumers. With our Trusted Service Awards, the results are available for everyone to see.


What do winners think about the Trusted Service Awards?

Steve Heapy, CEO of and Jet2holidays, said: 

“Receiving a Feefo Platinum Trusted Service Award demonstrates that we provide exceptional customer service and go above and beyond to provide outstanding levels of quality to customers. The fact that this award is as a result of several hundreds of positive reviews from paying customers makes it an even greater achievement and is a real stamp of approval. It clearly shows that we are doing right by customers and gives new and existing customers the confidence to book with us, knowing they are in safe hands. Our team is extremely proud to have received this independent seal of excellence and it is testament to their hard work and commitment. It has been a fantastic asset to display on our website, across social media and in our marketing materials, as it demonstrates that our dedication to customer service is of the very highest level.”

We spoke to Janvi Gokani, CRM Manager, at Vauxhall to find out how winning a Trusted Service Award has improved their business.

“Vauxhall is here to help our customers, always. We want it to be simple to buy a Vauxhall and provide a fantastic experience, either driving one of our models or visiting one of our Retailers. We're committed to making it happen with all our products and services. And, to ensure that we keep this promise to our customers across the UK. Feefo allows us to listen to all our customers' opinions and make changes to the experience based on their reviews. The Feefo Trusted Service award, recognising us as an accredited brand by customers, helps us promote our products and services to prospective customers. Additionally, it helps us to create more engaging content, which adds a human touch to our brand and is an integral component of our brand identity.”


Find out more

The Trusted Service Awards 2023 are coming! We’re ready to crown some new winners, and hopefully more businesses will receive the recognition they deserve with a Platinum Trusted Service Award.

Whether your business is already with Feefo and you're keen to discover how close you are to winning a Trusted Service Award, or you’d like to learn more about joining us, get in touch today.

Founded in 2010, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

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