Skip to content
Business Insights

Jun 24, 2021

Feefo Brand Perception Report 2021

Our Brand Perception Report reveals consumer insights on brand values, social responsibility, and the impact of influencers.

Blog banner - Feefo Brand Perception Report 2021

Consumers now consider much more than price and quality before deciding who they do business with.

Some of the highlights include:

  • 74% of Brits always consider a brand’s values before purchasing from them
  • 57% agree that companies should be socially and environmentally responsible
  • 78% believe brands when they say they are socially responsible
  • 61% spend more money with socially responsible brands that they respect above others
  • 61% say that celebrities/influencers being associated with a brand has no effect on their perception of that brand
  • Only 12% say if they like the celebrity influencer it creates a positive view for them
  • 47% believe that businesses should always respond to negative reviews

 

With the continued shift online over the last 12 months, consumers have more choice than ever before, so it’s imperative brands focus on providing seamless digital experiences. By utilising social media and the ever-growing pool of customer experience technologies, smaller businesses are able to compete with larger companies, which is ultimately good news for consumers.

Keith Povey

Feefo's Marketing Director

Insights from the team behind Feefo – sharing tips, updates, and success stories from the world of customer reviews and feedback.

Latest Articles

How customer reviews are shaping AI travel recommendations: What travel brands need to know
Business Insights

How customer reviews are shaping AI travel recommendations: What travel brands need to know

Discover how AI travel recommendations are influenced by customer reviews and why authentic feedback is crucial for your business’s visibil...

August 15, 2025

Shaping the future of verified service with drvn
Business Insights

Shaping the future of verified service with drvn

drvn are using authentic customer feedback to enhance service standards, foster transparency, and drive strategic business growth.

August 11, 2025

You Always Remember Your First
Customer Acquisition

You Always Remember Your First

Feefo's new campaign thanks first reviewers for helping shape the businesses you trust the most. Discover why customer reviews are invaluab...

August 05, 2025

Speak to the team