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Business Insights

Jun 24, 2021

Feefo Brand Perception Report 2021

Our Brand Perception Report reveals consumer insights on brand values, social responsibility, and the impact of influencers.

Consumers now consider much more than price and quality before deciding who they do business with.

Some of the highlights include:

  • 74% of Brits always consider a brand’s values before purchasing from them
  • 57% agree that companies should be socially and environmentally responsible
  • 78% believe brands when they say they are socially responsible
  • 61% spend more money with socially responsible brands that they respect above others
  • 61% say that celebrities/influencers being associated with a brand has no effect on their perception of that brand
  • Only 12% say if they like the celebrity influencer it creates a positive view for them
  • 47% believe that businesses should always respond to negative reviews

 

With the continued shift online over the last 12 months, consumers have more choice than ever before, so it’s imperative brands focus on providing seamless digital experiences. By utilising social media and the ever-growing pool of customer experience technologies, smaller businesses are able to compete with larger companies, which is ultimately good news for consumers.

Keith Povey

Feefo's Marketing Director

Founded in 2010, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

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