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Feefo launches sustainability feature to turn customer feedback into forests

Treefo supports businesses to make a difference in the world. It also helps sustainably conscious customers seek like-minded businesses and offers a reward when they share feedback.

Feefo, the world's largest verified buyer reviews platform, is helping businesses use their customer reviews to fund tree-planting projects and tackle climate change head-on.

Treefo supports businesses to make a difference in the world. It also helps sustainably conscious customers seek like-minded businesses and offers a reward when they share feedback.

Why now? With the trend of the conscious consumer on the rise, Feefo wants to boost its own climate action and find a way to help others enhance their sustainability journey.

Customers are choosing more often to shop from sustainably conscious businesses:

  • 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices, Deloitte (2022)
  • A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’, Travel Weekly (December 2022)
  • Throughout the pandemic, nearly half of consumers altered their activities or purchase behaviours to help address climate change, Deloitte (2022)

Feefo has partnered with Ecologi to source its tree-planting projects. It was attracted to the climate solutions specialists because of its mission to galvanize collective action and impact the climate crisis. Ecologi works hand-in-hand with Eden Reforestation Projects, which engages with local communities to restore landscapes on a massive scale. So Feefo knows that each seed has the best chance of growing into a tree.

Feefo hopes the new feature will not only give the planet a much-needed helping hand but will help businesses find like-minded customers. Customers are becoming more thoughtful about their purchasing power and their relationship to the climate crisis. A feature like Treefo, which rewards customers and the planet for leaving feedback, should be a great motivation to use and review sustainably conscious businesses.

Kerry Leighton-Bailey, Chief Product & Marketing Officer, is very excited about the launch of Treefo. She commented: “Treefo is the feature we’ve been waiting for. It builds on our ethical journey and we can finally support businesses to reach their sustainability goals. They’re collecting customer reviews anyway. Why not turn that into planet-loving action?”

Founded in 2010, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

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