FAQs
How often should I survey for NPS?
For Transactional NPS, survey immediately after every purchase or key interaction. For Relational NPS (overall brand health), survey every 6 to 12 months. Always ensure you leave at least 90 days between surveys for the same customer to avoid survey fatigue.
NPS vs CSAT vs CES - which to use?
Use NPS for overall brand loyalty, CSAT for immediate satisfaction with a product or service, and CES to find out how easy (or hard) it is for customers to interact with you. For the best insights, Feefo recommends using a combination of all three at different stages of the customer journey.
Can I run transactional and relational NPS together?
Yes! Running both is the best way to understand both immediate service quality and long-term brand loyalty. Just make sure to use survey throttling so that a customer who just gave feedback on a purchase isn't immediately asked for a general brand review.
What do "detractor", "passive" and "promoter" mean?
- Promoters (9-10): Loyal fans who grow your business.
- Passives (7-8): Satisfied but could easily switch to a competitor.
- Detractors (0-6): Unhappy customers who can damage your reputation.
Your goal is to maximise Promoters and minimise Detractors to improve your overall brand health.
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