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Measure your Net Promoter Score (NPS)® 

Engage in direct conversations with your customers and access their scores in real-time using NPS® via the Feefo Hub.

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By asking one powerful question, you can instantly categorise your customers into Promoters, Passives, and Detractors, allowing you to identify your most valuable advocates and predict future revenue trends with a single, industry-standard metric.
NPS 1
Turn potential negative experiences into loyalty-building opportunities by setting up instant alerts for low NPS scores. This proactive system empowers your team to resolve issues as they happen, allowing you to intervene before a customer churns and transform dissatisfied Detractors into happy, repeat buyers through rapid, personalised support.
NPS 5 (1)
Tailor interactions to encourage Promoters to join a referral scheme or offer Detractors a direct line to support, helping you leverage advocates and recover at-risk customers through a highly relevant and automated post-survey experience.
NPS 2
Benchmark your performance against industry standards and your own growth goals without adding complexity to your workflow. By pinpointing the specific drivers of customer satisfaction, you gain the actionable insights needed to optimise retention and loyalty strategies, connecting your customer experience efforts directly to long-term business growth.
NPS 3
By asking one powerful question, you can instantly categorise your customers into Promoters, Passives, and Detractors, allowing you to identify your most valuable advocates and predict future revenue trends with a single, industry-standard metric.
NPS 1
Turn potential negative experiences into loyalty-building opportunities by setting up instant alerts for low NPS scores. This proactive system empowers your team to resolve issues as they happen, allowing you to intervene before a customer churns and transform dissatisfied Detractors into happy, repeat buyers through rapid, personalised support.
NPS 5 (1)
Tailor interactions to encourage Promoters to join a referral scheme or offer Detractors a direct line to support, helping you leverage advocates and recover at-risk customers through a highly relevant and automated post-survey experience.
NPS 2
Benchmark your performance against industry standards and your own growth goals without adding complexity to your workflow. By pinpointing the specific drivers of customer satisfaction, you gain the actionable insights needed to optimise retention and loyalty strategies, connecting your customer experience efforts directly to long-term business growth.
NPS 3

FAQs

How often should I survey for NPS?

For Transactional NPS, survey immediately after every purchase or key interaction. For Relational NPS (overall brand health), survey every 6 to 12 months. Always ensure you leave at least 90 days between surveys for the same customer to avoid survey fatigue.

NPS vs CSAT vs CES - which to use?

Use NPS for overall brand loyalty, CSAT for immediate satisfaction with a product or service, and CES to find out how easy (or hard) it is for customers to interact with you. For the best insights, Feefo recommends using a combination of all three at different stages of the customer journey.

Can I run transactional and relational NPS together?

Yes! Running both is the best way to understand both immediate service quality and long-term brand loyalty. Just make sure to use survey throttling so that a customer who just gave feedback on a purchase isn't immediately asked for a general brand review.

What do "detractor", "passive" and "promoter" mean?
  • Promoters (9-10): Loyal fans who grow your business.
  • Passives (7-8): Satisfied but could easily switch to a competitor.
  • Detractors (0-6): Unhappy customers who can damage your reputation.
    Your goal is to maximise Promoters and minimise Detractors to improve your overall brand health.

 

 

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