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Movable Ink


With Movable Ink and Feefo, you can create a more relevant shopping experience for each customer by showcasing real-time ratings and reviews in promotional or triggered behavioral emails.

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Movable Ink Features

Worlds leading

Display a summary of review information such as total counts and average scores

57-percent-perception (1)

Power detailed review listings, including individual ratings and comments left by customers at inbox arrival

Local Business

Filter and target content based on individual products, NPS Scores, or customer service reviews


About the integration

Create a more relevant shopping experience for each user by showcasing recent-time ratings and reviews that drive users to make the final purchase. Boost click-through rate and conversions by fully leveraging the voice and experiences of your customers within your marketing campaigns.

Integration examples

One example of our integration in the wild is with Australian focused travel site Wotif, part of the Expedia Group. They created an evergreen module in their promotional email that displays the most recent 5-star review for specified regions in Australia and New Zealand.

Another great way to leverage ratings and reviews is in your triggered emails, which we know plays a leading role at driving conversions. Include the average star rating for the product and latest 4+ star review in a cart abandonment email, and couple it with the customer’s real-time loyalty status and curated UGC feed.


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