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Send car product reviews directly to Auto Trader – the popular online marketplace for buying and selling cars online. Showcase your customer experience and enhance your sales offering with this connection for car dealers.

Autotrader hero

Key statistics


77 million average monthly cross-platform visits in FY24

Worlds leading

9.7 million hours spent searching every month

Grow your own brand

10.2 million unique visitors to our platform monthly


Generating reviews on Auto Trader

Auto Trader offers Dealer Reviews at no additional cost through Feefo, included in Dealer Auto Trader packages. An overwhelming 92% of Auto Trader users believe that reading a dealer review is crucial before making their next vehicle purchase. These reviews serve as a powerful platform for your clients to share their buying experiences, thereby fostering trust with prospective buyers.

Recency matters

95% of Auto Trader visitors prioritise reading a retailer's review if it's been penned within the past year. Consequently, Auto Trader's calculation of your average review rating is exclusively based on the reviews you've amassed over the previous 12 months. It's essential, therefore, to actively manage your reviews and ensure they reflect the latest feedback from your customers. While your older reviews remain accessible for potential buyers to read, they no longer influence your overall rating.


Responding Matters

It's crucial to express gratitude toward your customers for dedicating the time to provide feedback on your customer service. Ensuring you address every review, whether positive or negative, is vital.

Customers are understanding; they're aware that perfection in every interaction is unattainable for any business. More often than not, they're looking for confirmation that they can anticipate a pleasing experience even when discrepancies arise.

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