FAQs
What is a Google Licensed Partner?
It means Google trusts Feefo’s data integrity. Because we verify every review, Google accepts our feedback feed to power Google Seller Ratings (the stars on your ads) and Google Shopping stars.
How do Google Seller Ratings help my budget?
When your ads show star ratings, they are more relevant and trustworthy. This typically leads to a higher Click-Through Rate (CTR), which improves your Quality Score and can actually lower your Cost Per Click (CPC). You get more traffic for less money.
Will the stars show up on my organic search listings?
Yes, via Rich Snippets. By using our specific schema markup, Google can read your reviews and display those iconic gold stars next to your organic search results, making your website look significantly more professional than a plain text link.
How long does it take for stars to appear?
For Google Seller Ratings, you generally need 100 verified reviews within a 12-month period per country. Once you hit that threshold, Google typically starts displaying your stars automatically within a few weeks.
Is it difficult to set up?
Not at all. Our platform is designed for "plug-and-play" integration. We provide the code and the support to ensure your stars are live and working across Google’s ecosystem with minimal technical heavy lifting.
Does syndicated content get collected by Google seller ratings and/or Google shopping?
When Google collect ratings and reviews from Feefo, they will only collect rating and reviews submitted by a merchant directly. This does not include syndicated content as the same review would be displayed across multiple merchants multiple times on Google services. This is only for Google Shopping and Seller ratings.
Speak with one of our review experts today
What you can expect next:
A brief conversation to align goals and priorities.
See a personalised demonstration of our platform.
To speak with a real, local human.
