Overview
Events Insurance, a leading provider covering 90% of UK events, needed more than just surface-level reviews. Their previous platform, Trustpilot, lacked the depth and support required to build trust and drive meaningful improvements.
By switching to Feefo’s verified reviews platform, they unlocked deeper customer lifecycle feedback, hands-on support, and insights that drive real change – benefitting from:
• Greater trust from customers and brokers
• Smarter service improvements through end-to-end feedback
• Higher engagement thanks to optimised email feedback campaigns
• A stronger brand, backed by award ambitions and sustainability credentials
Events Insurance: Building trust in a competitive market
From festivals and fireworks to weddings and private parties, Events Insurance provides cover for 90% of the UK’s events. In a sector where reputation is everything, they needed a review platform that could do more than collect star ratings.
“People don’t just buy insurance – they need to trust the provider first,” says Managing Director Dan Rose. “Feefo’s verified reviews give us that credibility. When customers see independent feedback, they know it’s real.”
But the benefits didn’t stop there. Feefo also helped Events Insurance strengthen relationships with brokers and stakeholders.
“We’re expanding our supplier network. Feefo helps us show brokers why they should choose us over competitors.”
The Challenge: Limited insight, minimal support
Before Feefo, Events Insurance used Trustpilot - but it wasn’t delivering the depth they needed.
“All we were getting from Trustpilot was reviews,” Dan explains. “We had no idea how clients felt beyond the point of sale.”
And when it came to support?
“I didn’t speak to Trustpilot once in seven years. With Feefo, I get text reminders for our mid-term meetings!”
The Solution: Verified reviews and lifecycle feedback
Feefo offered a smarter, more collaborative approach. With verified reviews and the ability to gather feedback across the entire customer journey, Events Insurance gained a clearer picture of how clients really felt. These insights help the team spot pain points, celebrate wins, and make confident, data-led decisions.
“Now we can understand how clients feel throughout their time with us — not just at the start. That’s essential for improving our service.”
The Results: Real impact, Real support
Switching to Feefo has delivered measurable improvements across the business:
• Boosted Email Feedback Engagement
When response rates dipped, Feefo’s team stepped in with proven tactics: “You helped us tweak our email headers based on what worked for other insurance clients. That kind of insight is golden.”
• Support That Feels Like a Partnership
“I’m no tech whiz,” Dan admits. “But your team is always there to guide us. You’re not just a provider, you’re a partner.”
• Clearer ROI
“Towards the end of our Trustpilot contract, they were going to double the price - and they couldn’t do half of what Feefo offers.”
• Award Ambitions and Brand Growth
With Feefo’s support, Events Insurance is the proud recipient of the Gold Feefo Trusted Service Award and exploring sustainability badges for insurance to strengthen their brand.
“These features help us stand out and build a trustworthy profile.”
Summary
For Events Insurance, Feefo isn’t more than a review platform, it’s a strategic partner. With verified reviews, full customer lifecycle feedback, and proactive support, they’ve built stronger relationships, improved service, and positioned their brand for future growth.
Looking for a review platform that delivers real insight and real results?
Feefo helps insurers like Events Insurance improve customer trust, enhance service, and grow with confidence. Not to mention providing full DMCC Compliance and simplifying Consumer Duty support. Get in touch for a chat and we’ll explore how we can do the same for you.
