ethy

Partnership Details

Nature of Partnership

Ethy and Feefo have joined forces to create a powerful partnership, empowering brands to showcase their ethy verified green claims alongside Feefo's trusted customer reviews and ratings. This collaboration aims to enhance consumer confidence, foster transparent relationships and drive positive change in the industry.

Partnership Goals

The primary objective of this partnership was to provide existing UK customers of Feefo with an easy and impactful way to incorporate sustainability practices into their business operations. ethy aimed to equip brands with a comprehensive sustainability roadmap, verifying their green claims through an independent and trusted solution while combatting greenwashing effectively.

Benefits

The collaborative solution makes it possible for brands to display their ethy verified green claims alongside their Feefo verified customer reviews and ratings, empowering consumers to make informed choices. Look for the blue Feefo x ethy verification mark that shows which brands have verified their sustainability claims.