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Master SEO with customer reviews

Consider reviews and SEO as the ultimate symbiotic relationship in the digital ecosystem. The benefits to customer reviews are far greater than you might have imagned. User-generated content improves search rankings on one hand, and on the other can enhance ad effectiveness. Master the dance between reviews and Google to unlock the secret language of digital success.

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How reviews enhance your digital presence

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Including Google Seller Ratings on PPC ads will increase CTR by up to 10%

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Including review ratings on your Google Shopping ads can increase CTRs by up to 28%

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Showing reviews on your website can lead to 18% higher conversion rates, and 11% higher average order value

Give your website a push in the right direction

Reviews are not only beneficial for online reputation management and collecting customer insight, but they have powerful SEO and PPC benefits. From keeping your website full of fresh, new content which brings Google back to crawl your site, through to enhancing click through rates on your PPC ads. And what about those organic stars you see on your competitors site? Behind every Feefo review is a clever bit of code to push those stars into Google search results - delivering more value from impression to click.

Take a look at our guides below which explain how you can optimise your review strategy to enhance SEO and PPC campaigns.

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