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Google Analytics

Track and report on your website traffic through Google Analytics to understand more about your customers and their behaviour. See which pages work for you and where customers lose interest, as part of the Google Marketing Platform brand.

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What's in it for you

Worlds leading

Unlock customer-centric measurement

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Get smarter insights to improve ROI


Connect your insights to results


About Google Analytics

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Dive into the details - Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution and so much more.

Designed to work together - Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

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