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Business Insights

Jul 02, 2024

The Cost of Fake Feedback: Consumer Research

Discover the impact of fake reviews on UK consumers and businesses. Learn how Feefo tackles fraudulent feedback and offers solutions for small businesses. Download the free report now!

Did you know only 8% of people are confident they could spot a false review and 40% of businesses have been negatively affected by fake reviews?

We wanted to explore how the UK is being affected by the growing problem of fake reviews. So we spoke to over 2,000 UK consumers and 500 small-business owners to find out. We discovered an urgent need for more protection from fakes.

In our latest report, we help you understand what a fake review is, how to prevent them and how to navigate the complex legal landscape when it comes to fraudulent feedback. The cost of fake feedback is available to download for FREE using the form below. The report can help you:

  • Discover the impact fake reviews can have on your business and consumers
  • Learn how to tackle fraudulent feedback with a verified approach
  • Understand the legal landscape in the UK and EU, and how to stay onside of new regulations

Founded in 2010, Feefo is a ratings and reviews platform that collects reliable and constructive reviews for thousands of clients worldwide. We only send invitations to verified customers to ask them to leave a review, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

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