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Customer sentiment analysis 

Leverage Feefo’s AI technology to automatically analyse reviews and identify customer sentiment. Gain immediate and valuable insights into the key issues impacting your customers.

Customer Sentiment

See what your customers really think

See right away what's affecting your Feefo rating and prioritise improvements for better customer experiences. Our automated sentiment analysis vividly illustrates your customers' top priorities so you can put them at the top of your list.


More intelligent decision-making

Harness genuine customer opinions to see what you’re doing right, where things are going wrong, and what you can do to turn things around. Feefo’s suite of business analytics tools lets you extract the data that matters quickly and easily so every decision you make is fully informed.


Save time with instant insights

With the power of AI technology, you can effortlessly analyse customer feedback in an instant. Generate specific reports highlighting customer discussions, so you know exactly what you need to do to enhance your products and services — and retain those customers for the long haul.


Meon Valley used Feefo to get a greater understanding of the quality of their customer service. It allowed them to make better business decisions to help continually improve the customer experience for future travellers, leading to a 23% increase in sales.

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Iceland utilised Feefo's AI sentiment analysis to enhance its advertising, securing a 4.5/5 rating from 31,000+ reviews. Feedback highlighted areas like the success of their bagless delivery trial due to environmental concerns and the excellence of their home delivery, praised by 99% of customers. This insight shaped targeted marketing and spurred essential service improvements, such as refined driver training.



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