First Intuition is a classroom and online training supplier specialising in accounting certifications. The company turned to Feefo reviews to help them improve its online user experience and increase bookings. The results they’ve seen include:
- 87% increase in website conversions
- 36% increase in click-through rates (CTRs) on AdWords
- 32% uplift in page views per session
- 135% increase in first-time visitors.
Read this case study to find out how.
Introduction
Founded in 2007, First Intuition is a classroom and online training supplier specialising in accounting certifications. The company aims to be the first choice for students and employers seeking an accountancy tuition provider. Over the past 10 years, First Intuition has helped thousands of students to pass their ICAEW, AAT, CIMA and ACCA exams.
The challenge
Customer service is at the heart of everything for First Intuition. Providing a bespoke and flexible personal service is one of its key differentiators, something that stands the business apart from competitors. First Intuition sought a way to showcase this differentiator, while simultaneously improving its user experience, as well as boosting traffic and sales.
Feefo reviews increased users’ time spent on site by 10%.
The solution
First Intuition chose Feefo to collect and display trusted customer reviews and achieve its business goal of maintaining and displaying high customer service levels. First Intuition invited its customers to rate and review its service. The company then displayed this content using JavaScript within the header of its website so that it could be seen and accessed from every page. First Intuition also placed its service rating prominently next to key pages to encourage conversions.
To improve the experience of First Intuition’s website visitors, the company displayed trusted reviews from Feefo prominently on every single page of the site. This gave new and existing customers a trusted source of information about the service, and encouraged them to spend longer on-site, visiting more pages, before converting.
As a Google Licensed Content Partner, Feefo helped First Intuition to achieve Google Seller Ratings, to drive more qualified traffic to the site. The addition of star ratings within AdWords ads can increase click-through rate (CTR). Finally, to make the most of its excellent service rating and drive more conversions, First Intuition displayed its service rating close to its call toaction. This technique was carried out on other key areas of the website, such as the ‘How to book’ page.
“Not only do we have more visitors on our website, but our online conversion rate has also increased by 87%. Feefo reviews provide our customers with reliable information about our accountancy courses, as well as trust in our service.”
Rosie Jackson
Marketing and Operations Manager, First Intuition
The results
A better user experience
By displaying genuine customer reviews on site, First Intuition saw an uplift of 32% more page views per session and a 10% increase in time spent on site, year-on-year. First Intuition also found this trusted information helped to retain users and in the first month of integration, site bounce rates decreased by 18%.
Improved traffic
After achieving Google Seller Ratings, the CTR on First Intuition’s AdWords ads grew by 36%. The company also saw an 8% increase in paid traffic in the first month of implementation and a 135% rise in first-time visitors since Feefo’s implementation in May 2015.
Increased online conversions
By displaying its Feefo service rating close to the ‘Book online’ call to action within the header of its website, First Intuition experienced an 87% increase in website conversions, year-on-year. This technique benefited other areas of the site too, such as the ‘How to book page’, which saw an increase of 111% visits, year-on-year.
