Q1 2024 Product Update: Elevating Customer Engagement and Trust

Welcome to the Feefo Q1 2024 Product Updates! This quarter, we’re excited to announce a series of innovative features designed to enhance customer engagement, build trust, and improve your overall user experience. From our dynamic Q&A feature to the new Review Booster, Syndication, and updated email templates, these enhancements are crafted to empower your brand and provide your customers with the confidence they need to make informed purchasing decisions.

Let’s explore each feature, its benefits for specific job roles, and how you can take action to maximise these updates.

Q&A: Empowering Customers with Knowledge

Our Q&A feature allows customers to ask questions directly next to the products they’re considering, positioning your expert team members front and centre.

Benefits:

• Boost Customer Confidence: Customers can easily get answers to their questions, helping them feel more secure in their purchasing decisions.
• Position Your Brand as an Expert: By providing timely and accurate responses, you can establish your brand as a trusted authority in a competitive market.
• Gain Valuable Insights: Understand what your customers are looking for and adjust your offerings accordingly.
• Address Post-Purchase Queries: Demonstrating product benefits to potential customers through responses to post-purchase questions can further drive sales.

This feature is especially beneficial for customer service teams, who can engage with customers in real time, build relationships, and enhance overall customer satisfaction.

Ready to enhance your customer interactions? Contact us today to discuss pricing and how Q&A can help you engage with your customers on a deeper level!

Review Booster: Instant Credibility from Day One

Introducing Review Booster—a tool designed to provide you with honest, verified reviews right from the start.

Benefits:

• Access Trusted Consumers: Tap into our pool of consumers to test your products pre-launch.
• Get Real Feedback: Obtain genuine feedback channels to improve your offerings.
• Boost Consumer Trust: Start building credibility from day one, ensuring potential customers feel confident in your brand.
• Eliminate the Hassle: Say goodbye to chasing stars; you’ll receive feedback from verified customers without the effort.

This feature is ideal for product managers and marketing teams, who can leverage authentic reviews to enhance product development and marketing strategies.

Don’t miss out on the power of reviews! Purchase Review Booster today and see your credibility soar.

Syndication: Share Reviews Across Platform

Our Syndication network guarantees that your reviews and user-generated content (UGC) are accessible wherever your customers shop—on your website or a retail partner’s site.

Benefits:

• Maximise Visibility: Ensure that your reviews are always accessible to consumers at critical points in their buying journey.
• Boost Customer Confidence: Providing easy access to reviews increases the likelihood of conversions.
• Streamline User Experience: Make it easier for customers to find the information they need to make informed decisions.

This feature is particularly beneficial for eCommerce managers and digital marketers, enabling them to leverage reviews across multiple platforms to drive sales.

Want to maximise your review visibility? Contact our team today to see how this paid for feature ensure your reviews are always at the forefront!

Template Update: Enhanced Email Engagement

We’ve focused on increasing review invitation response rates and are excited to roll out a new email template for collecting Product and Service reviews.

Benefits:

• Optimised for Mobile: New designs ensure a seamless experience on mobile devices.
• Accommodates Dark and Light Modes: Your emails will look great in any viewing environment.
• UI Enhancements: A fresh template design for both product and service review invitations.

This update is particularly useful for marketing teams and customer success managers who rely on email outreach to collect feedback and improve response rates.

Ready to boost your review collection efforts? Look out for the new email templates, and watch your response rates soar!

Stay tuned for more exciting updates in the coming months as we continue to innovate and enhance the Feefo platform for your success!