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How Leading Brands Use Customer Insights to Drive Business Success

Written by Admin | Aug 21, 2024 3:38:26 PM

Your customer feedback and the insights contained within it are fundamental for the success of your business. We’ve known this for a long time, and we’re passionate about helping you get the most value from your reviews.  

We also love to dig into the big data and share our findings, with pointers about how to use the information. Recent Feefo insight pieces that you might find useful include: 

  • The Consumer Benchmark report - insights from over 21.7 million reviews, from more than 6,500 brands to inform our Consumer Benchmark Report. 

While collecting feedback from your customers is important, knowing how to respond to that feedback is even more crucial – and it is about far more than simply leaving a reply. How you make use of your insights will depend on your business, what you want to achieve, and the changes that your customers want to see. With that in mind, whether you’re already collecting feedback or not, we thought we’d share some of the different ways that Feefo clients are making use of insights.