The most powerful and authentic voices are the ones who advocate for your business simply because they want to. Your most important advocates are your customers, and advocacy is becoming an increasingly important part of any organisation’s toolkit — whether you run an artisan coffee shop, you’re a national retailer, or own a lifestyle business selling through an online marketplace.
Add into the mix that our research shows that 40% of SME owners have been negatively affected by fake reviews, with knock-on effects for their businesses, and the quest for authenticity takes on additional urgency.
In this report, we cover:
Advocacy presents a real opportunity for you to build stronger relationships with your customers by paying attention to their concerns and responding to their feedback. It is important for you, as a business leader, to recognise the power of consumer advocacy and take steps to incorporate it into your overall marketing strategies.
Advocates are worth their weight in gold to any business. Are you doing enough to engage with yours?
Tony Wheble,
CEO, Feefo