---
title: "Feefo Research: Navigating the Negative report"
description: Our Navigating the Negative report features expert analysis from top brands. Discover how to turn detractors into advocates & improve customer experience.
---

[Browse our guides and discover our latest research | Feefo ](https://business.feefo.com/en-us/resources)

# [Feefo Research: Navigating the Negative report](https://business.feefo.com/en-us/resources/customer-experience/navigating-the-negative-report)

 Written by [Admin](https://business.feefo.com/en-us/resources/author/admin) | Jul 2, 2024 9:01:13 AM

**Did you know 43% of consumers believe brands have got worse at dealing with negative reviews?**

With brand loyalty falling and customer sentiment decreasing, we asked 2,000 customers what they really want from brands. In our latest study, we help you unlock the power of customer feedback so you can turn detractors into advocates.

### What's inside?

Download our Navigating the Negative report today, with expert analysis and business insight from leading brands, including:

- [Kia](https://www.feefo.com/en-GB/reviews/kia-motors-uk?displayFeedbackType=BOTH&timeFrame=YEAR)
- [Iceland](https://www.feefo.com/uk/business/customer-stories/iceland)
- [Nisbets](https://www.feefo.com/en-GB/reviews/nisbets-uk)
- [Invopak](https://www.feefo.com/uk/business/customer-stories/invopak)

Featuring a foreword from Feefo CEO Tony Wheble and leading psychologist, [Wendy Dignan](https://www.wendydignan.co.uk/).

 

[View full post](https://business.feefo.com/en-us/resources/customer-experience/navigating-the-negative-report)

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