It’s fair to say that Croner-i embrace the power of customer feedback across all levels. From encouraging team members to request feedback, to rewarding those collecting excellent feedback with some pretty impressive prizes.
Croner-i are leaders in providing advice, consultancy, tax insurance and online information, expert guidance, and tools for professionals. Every day, they help thousands of companies and accountancy firms comply with the law, achieve, and maintain best practices, and create value with specialisms in tax, accounting, auditing, HR and health & safety.
They’re also proud winners of the Platinum Trusted Service Award since 2021 – which recognises businesses that go above and beyond to give consistently excellent service and dedicate themselves to acing their customer experience - year after year.
Croner-i LOVE to talk about their Platinum Trusted Services Award. It’s embedded across their website, social media, in their email signatures and even in their pitching decks for new clients.
When we asked Croner-i what they like about the TSA they said:
“It shows our customers that we have a true commitment to customer service, with an award which is completely independent of ourselves. This isn't something that we're just telling them. It’s verified. And it’s independent from us.”
They feel that this is what makes customers trust them. Their customers know and trust what Feefo is and recognise that the TSA’s are independently verified. For Croner-i, it’s a real badge of honour.
Croner-i has made feedback an integral part of their business strategy - from onboarding new staff to understanding the commodity of the customer journey even years into a relationship.
Croner-i utilises the power of collecting and examining customer feedback from day one. They do this by:
Croner-i listens to its customers at every moment in the journey – from inception to a few months, or even years down the road. Using Feedback Request Manager, they track and examine exactly where their customer service peaks or fails.
In their words, their customer feedback strategy is ‘there at the very front, from the very first call we have with our customers. It’s present from conception to inception.’
Clare Martin
Head of Operations for Croner-i
Croner-i is not new to using customer feedback to make improvements within the business. They’re committed to addressing negative feedback, acknowledging, and responding to customers and assessing where changes or additional training may be needed.
Clare Martin said of receiving negative customer feedback:
Their commitment extends to real tangible changes. One particular tangible change they’ve made within the business stems from the use of keywords on their resource database. They noticed several reviews highlighting that a particular document was hard to find. And when they analysed their feedback, it was apparent that customers were using different words to search for the document. By updating the keywords linked to the document, they were able to resolve a common customer issue. All as a result of collecting and analysing their customer feedback.
Croner-i has some exciting initiatives to celebrate staff who are receiving outstanding customer feedback.
Croner-i’s customer feedback strategy is something to be applauded. Not only has it led them to deliver exceptional customer service – as evidenced in their repeated win of the Trusted Services Award – but it’s also provided them with a tool for continuous improvement.