Stars to strategy: Master the art of customer feedback and insight

Customer feedback guides decisions, shape products and builds trust. But are you using it to its full potential? 

At Feefo, we’re the guardians of trusted feedback and insights. We work with over 6,500 brands to turn customer voices into powerful signals that drive business growth. 

Now, we’re excited to launch our new expert-led Feedback Masterclass Series—your roadmap for transforming feedback into strong business growth. 

What to expect 

Across five focused sessions, our in-house specialists and special guests will show you how to: 

1. Collect feedback – Build a smart, strategic approach to soliciting feedback that boosts response rates and delivers actionable insights. 
2. Display reviews to build trust – Learn how to showcase feedback in ways that drive conversions and strengthen your brand. 
3. Measure customer sentiment – Decode what your customers are really saying and spot what truly matters. 
4. Act on insights – Turn feedback into practical steps that improve experience and retention. 
5. Guide business strategy – Use feedback as the foundation for smarter decisions and sustainable growth. 

Each session is packed with practical steps, examples of what’s working, and insights from brands leading the way in feedback management. 

Spotlight on: Masterclass One: How to Collect the Feedback That Matters

In our first masterclass, we delved into how to build a feedback collection strategy that actually works – that boosts your response rates and delivers insights without overwhelming your customers.  

With special guests from Not on the High Street, we explored the shift to multi-channel feedback collection and sharing best practices for getting a complete view of the customer journey. 

Watch our first Masterclass on-demand and discover: 

• Proven ways to increase response rates 

• How to embrace omni-channel feedback collection 

• What to ask, when to ask, and how to plan your questions for maximum impact 

If you're a marketing, customer experience, or business leader who wants to stop guessing and start using data to make better decisions - this session is for you.

Don’t Let Insights Slip Through the Cracks

Read our Best Practice Guide: How to Collect Feedback

As we approach peak shopping season, now is the time to transform your reviews into a roadmap for growth. No sales pitches—just expertise and actionable insight to help you make feedback your foundation. 

Keep an eye out for next Masterclass coming soon: How to Display Feedback.

Not sure how to put our advice into practice? Our team of review experts are on hand to support. Book a chat today.