2021 has certainly been a turbulent year for businesses, and customer experience (CX) has continued to adapt and improve at a rapid rate. CX is more important to consumers than ever before, with four out of five (86%) revealing they would pay more for a brand with great customer experience.
We have looked back on our predicted CX trends for 2021 to see whether they were right, and also delved into some of the customer experience trends to look out for in 2022.
From the rise of first-party data to predictive customer insights, 2022 is set to be the year of hyper-personalisation, AI-led insights and improved data security.
Download our full report below to get all the trends our specialist predicted for 2022.