GTIN will now be seamlessly and automatically populated into the Feefo Product Catalogue as new sales are integrated into the system through Shopify. This integration brings a multitude of benefits for businesses aiming to optimise their digital marketing and sales strategies:
- Enhanced data strength for Google Product Listing Ads (PLA), as the GTIN serves as a crucial product identifier, ensuring that your products are accurately represented and easily discoverable on the platform.
- Simplified and more efficient adoption of Google Shopping Feed and Facebook Ads, given that GTIN is essential for product mapping within both advertising ecosystems. This ensures that your advertising efforts are more streamlined and effective, leading to potentially higher conversion rates.
- Improved capabilities for filtering in product reports, allowing businesses to dissect and analyse their product data more accurately. This leads to more informed decision-making and the ability to tailor marketing strategies based on comprehensive insights.