[London, 27 March 2026] – Feefo Holdings Limited (“Feefo”) acknowledges the recent announcement by the Competition and Markets Authority (CMA) regarding its sector-wide inquiry into review moderation practices, including within the automotive industry.
As a pioneer of purchaser-verified feedback, Feefo is fully supportive of the CMA’s objective to uphold the standards of the Digital Markets, Competition and Consumers Act 2024 (DMCCA). We welcome the opportunity to engage with the regulator to demonstrate how our multi-layered verification frameworks—including email-based authentication and bilateral dispute-resolution paths—protect the integrity of the UK’s digital marketplace.
Feefo was founded on the principle of transparency. Our platform is engineered to ensure that every review is rooted in genuine consumer intent, backed by a fair, evidence-based process for ensuring the authenticity of feedback for both consumers and dealers.
We remain entirely confident in our compliance frameworks and look forward to contributing to the CMA’s work in shaping the "Gold Standard" for digital trust across the automotive sector and beyond.
About Feefo
Feefo is the world’s largest purchaser-verified feedback and insights platform. We work with over 6,500 brands and help millions of customers buy with confidence every day.
Feefo’s suite of tools, combined with our technical solutions expertise, enables our clients to gain a deeper understanding of customer sentiment, behaviour and intent, empowering them with insights to make better business decisions and improve their return on investment.
Brands that care about authenticity, accuracy and integrity work with Feefo to build a long-term relationship with their genuine customers.