Congratulations! By winning a Feefo Trusted Service Award, you have proven that your organization belongs to an elite group of businesses that put the customer first.
Whichever tier you have won in, you have been awarded not only a badge of honor, but a powerful tool to build certainty and trust in a digital world often crowded with noise.
To help you make the most of your success, your Winners’ Pack is filled with everything you need: from certificates to social media assets.
The Power of the Badge: What can your award do for you?
Beyond the recognition, displaying your TSA badge consistently across your marketing channels delivers measurable business benefits:
- Drive conversions: Give hesitant browsers the final nudge they need to click ‘buy.’
- Lower shopping cart abandonment : Build confidence at the checkout, where trust is most fragile.
- Increase average spend: Customers are often willing to spend more with a brand that is independently verified as reliable.
- Build instant certainty: Prove to new customers that you are capable of delivering exactly what they expect.
- Stand Out: Differentiate your brand from competitors who lack third-party verification.
How to make the most of your success
Your 2026 Winners’ Pack is filled with everything you need – from certificates to social assets – to turn these benefits into reality.
Here are seven ways to use your win to drive growth this year.
Make your digital presence "trust-first"
Consumers look for human-verified excellence throughout their online journey. Your winners’ pack contains digital badges and logos designed to fit seamlessly into your online journey.
- The header & footer: Add your badge to your global website header or footer so it stays with the customer as they browse.
- The checkout: Placing a badge near the "Pay Now" button provides a final seal of approval at the point of purchase.
- Dedicated landing pages: Create a "Why trust us" page to showcase your history of excellence, alongside reviews and other accreditations.
- Write a blog: Explain what the award represents, why your team is so passionate about service, and how every piece of customer feedback—good or bad—helps you grow. It’s the perfect way to show that behind the badge, there’s a team that truly listens.
- Email signatures: Update your team’s signatures with the 2026 logo to reinforce your reputation with every message sent.
Own the social conversation
Social media is where your community lives. Use the Social Assets in your pack to create high-impact posts that celebrate your team and your customers.
- Go beyond the logo: Use our templates to thank your customers for the honest feedback that made this possible.
- Update your banners: Give your win a longer shelf-life by adding the TSA badge to your LinkedIn, X, and Facebook cover photos.
- Tag Us: Use #FeefoTrusted so we can celebrate and reshare your posts!
Supercharge your advertising & PPC
A TSA badge acts as a "quality filter" for your paid media:
- Digital & social ads: Include the badge in your Google Display and social media ads to increase click-through rates (CTR).
- Brochures & catalogs : Place your badge next to high-ticket items in physical or digital catalogs to provide a "trust nudge" during the research phase.
Bring the win "In-Store" and to Events
- Window decals & POS: Place your badge in your shop window or on in-store banners near the register to convert foot traffic.
- Exhibitions & merchandise: Stamp your badge on exhibition stands and event giveaways to instantly establish credibility with new leads.
Get local and industry press
Our Press Release Template is professionally drafted to help you grab the attention of journalists.
- Personalize the quote: Use the CEO quotes we’ve provided to add a human voice to your release.
- Target the right media: Send your release to your local newspapers and your specific industry trade magazines. Journalists love a "local hero" story, and being "independently verified as world-class" is a perfect hook.
Re-engage your database
Your win is the perfect reason to reach out to your mailing list. Use the Example Email Copy in your pack to draft a "Thank You" newsletter.
The message: Instead of making it about your "win," make it about their "voice." Tell your customers: "We listened, we improved, and because of your feedback, we’ve been honoured with this award."
Celebrate Internally (and Boost team morale)
Award-winning service doesn't happen by accident—it’s the result of your team’s hard work.
- The certificate: Print your high-resolution Certificate and display it in your office, break room, or reception area.
- Internal comms: Share the news on Slack, Teams, or your company intranet. Recognition is one of the biggest drivers of staff retention; let your team know that their daily dedication has been recognized on a global stage.
Ready to get started?
You should have received an email with your 2026 Winners’ Pack – but if you can’t see it – reach out to support@feefo.com and we’ll make sure you get it!
Remember, this award is based on real feedback from real people. By sharing your win, you’re proving to the world that you are a brand that can be trusted.
Your quick check list
- Share your win on social media with the hashtag #FeefoTrusted
- Download your certificate to display in your offices or in-store
- Choose a version of your digital award badge to include in your marketing materials and display on your website
- Continue to strive for excellence in customer service and earn those five-star reviews.
How are you sharing your TSA wins? Drop us an email at letschat@feefo.com, or share your photos with us on LinkedIn.
Got your eyes on a Trusted Service Award for 2027? Find out how to win here, or see who won a TSA in 2025.