---
title: The Benefits of Advocacy | Customer Retention | Feefo
description: "Unlock the benefits of advocacy: boost sales, save on marketing & strengthen engagement by taking loyal customers into powerful brand advocates with Feefo."
---

[Browse our guides and discover our latest research | Feefo ](https://business.feefo.com/en-us/resources)

# [The Benefits of Advocacy | Customer Retention | Feefo](https://business.feefo.com/en-us/resources/customer-retention/the-benefits-of-advocacy)

 Written by [Admin](https://business.feefo.com/en-us/resources/author/admin) | Jul 2, 2024 8:58:57 AM

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In this report we cover how to:

- Increase your sales: Advocates fulfil the need for social proof – when people see others recommending your brand, they are more likely to buy from you.
- Save on marketing spend: Creating an online space for advocates to discuss your brand and exchange tips will provide a fresh stream of content.
- Boost engagement: By emphasising your company values, you’ll encourage customers to emotionally connect with your brand and they’ll start to welcome your communications.
- Improve your product or service: With real feedback from real customers, you can identify common topics of conversation, which will help you determine how buyers are feeling and figure out what is and isn’t working for them.

If you’re looking to grow your business on a tighter budget, your existing customers present a key opportunity to achieve that, because they already know your brand and are more likely to buy again.   

But what *more* value can your customers provide once they start advocating for your brand?

[View full post](https://business.feefo.com/en-us/resources/customer-retention/the-benefits-of-advocacy)

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