In January 2023 we introduced the Exceptional Service badge. Only 32 of our over 6,000 clients win this most exclusive badge. Will you be one of them in 2024?
Feefo’s Exceptional Service badges are amongst the most exclusive customer service accolades. They recognise businesses that have shown particular excellence in key customer review areas.
Hundreds of businesses can win a Trusted Service Award. But there'll only be 32 Exceptional Service badges, making them really valuable and incredibly exclusive. The badges will be given to recognise consistent service performance, customer interaction, and engagement.
There are two ways to win an Exceptional Service badge. One is based on your provision of exceptional service - with badges allocated according to business size and industry sector. The other is in recognition of sustained progress in your service provision.
These are the Exceptional Service badge categories:
Here’s how the winners will be chosen. To be in with a chance of winning one of our new Exceptional Service badges your company must already have achieved a Trusted Service Award from Feefo, with additional criteria for each badge category.
If you’re a small business that has continued to deliver exceptional service performance when it comes to customer reviews and best practice, you could be in with a chance of winning. Your business must:
This exclusive badge aims to recognise SME businesses for their exceptional customer reviews service and for demonstrating best practice when using Feefo reviews. To be eligible, your business must:
For our larger customers, the Exceptional Service category for enterprise businesses recognises companies with over 250 employees, which can demonstrate exceptional service performance for their customer reviews and best practice. Enterprise businesses eligible for this badge must:
There’ll be an additional Exceptional Service badge category for businesses of any size that have demonstrated sustained progress in their provision of exceptional service. It’s called:
This category is for businesses of any size, across the eight previously named sectors that have made consistent improvements to their customer experience over the last three years. To be eligible, you must:
Whichever category you’re in, to be crowned a winner of the Exceptional Service badge, you also must have:
For now, apart from making sure you’re signed up to get emails from us, nothing.
We’ll let you know if you’ve won an Exceptional Service badge. If you do, make sure you do everything you can to tell your customers and the whole world how exceptional you are. To inspire you, read our guide on How to make the most of your Trusted Service Award. You’ll get a Winner’s Pack, which includes different assets you can use across your marketing, including social media posts, images, and badges too.