[London, 02 June 2025] – Clayton joined Feefo from technology specialist Epsilon, where he was Managing Director of International Sales.
He was promoted into the role at Epsilon after Publicis acquired it for $4.4 billion in 2019 after overseeing exponential business growth in international markets.
Since then, Clayton has led high double-digit growth for Epsilon International across multiple technologies, categories and clients, covering 1p Activated Digital Media, Loyalty and the onboarding of the new CitusAd and Accelerate Acquisitions.
Clayton commented; “My career has been defined by working with cutting edge technologies utilizing 1p purchase data to drive client growth, amid challenges from large walled gardens. In this space, high quality data compliance is essential.
“So I’m delighted to be joining a business like Feefo, that is dedicated to helping clients succeed by focusing on communications with real people and building their own 1p data assets to drive meaningful business outcomes.
“Recent board level appointments show Feefo’s commitment to focus on their goal of driving the highest quality customer feedback interactions for their clients, based on purchaser verified data. I’m excited by the prospect of Feefo’s numerous omni channel product innovations, to help its clients achieve improved customer engagement and insight and so I’m delighted to be taking on this new role and joining a talented team of new colleagues.”
Commenting on the appointment, Tony Wheble, CEO at Feefo added: “We’re absolutely delighted to welcome Elliott to Feefo. His exceptional track record of delivering measurable results for blue chip clients through the smart use of technology and data makes him a perfect fit for our business.
“Elliott brings deep expertise, proven leadership and a passion for innovation - all of which will be invaluable as we continue to expand Feefo’s capabilities and help our clients harness the power of verified customer feedback.”
About Feefo
Feefo is the world’s largest purchaser-verified feedback and insights platform. We work with over 6,500 brands and help millions of customers buy with confidence every day.
Feefo’s suite of tools, combined with our technical solutions expertise, enables our clients to gain a deeper understanding of customer sentiment, behaviour and intent, empowering them with insights to make better business decisions and improve their return on investment.
Brands that care about authenticity, accuracy and integrity work with Feefo to build a long-term relationship with their genuine customers.