They used real voices to fuel innovation and growth — proving that listening at scale can be a powerful business strategy.
WoodBlocX began as a clever innovation from a family sawmill: a modular, interlocking timber system that makes garden furniture building quick, safe and visually striking; think “grown-up Lego” for outdoor spaces.
From that humble manufacturing origin, the company has grown into a lean ecommerce operation based in the Scottish Highlands, selling modular garden structures across the UK and into France, Germany, Czechia, and the Netherlands – as well as 4 other markets, with more to come.
Visual results, repeat customers and real builds form the heart of the WoodBlocX story - and for almost 15 years, Feefo has helped turn those customer voices into measurable growth.
In the early days, glowing feedback arrived in many places: emails to the team, social posts, and scattered online mentions. That praise was valuable but invisible to potential buyers. As WoodBlocX expanded into new territories, the team needed a reliable, order-linked system to collect verified feedback, show local social proof and scale without creating administrative overhead.
Rapid growth and spikes in demand after media exposure made the problem urgent: the business needed automation that captured post-purchase enthusiasm and made it work harder for conversion and credibility.
They required a solution to:
WoodBlocX chose Feefo for its combination of scalability, affordability and a single dashboard that supports multiple territories. Feefo integrated with their ecommerce setup to automate review invites and collect feedback directly linked to purchases. Localised templates and per-market timing increased response rates, while Feefo widgets showcased up-to-the-minute reviews on each local domain.
From a new customer acquisition point of view, that widget is showing on all sites, 24 hours a day, 365 days a year, even when we're not around. Those reviews are enhancing our brand perception by letting the customers do the talking for us.
Mike McManus, Digital marketing Manager
Practical changes driven by the platform went beyond star ratings. Automations made it easy for delighted customers to share their Feefo reviews elsewhere, amplifying reach across social and search. The team also used Feefo imagery and user photos in print ads, their free design pack, and social content — turning customer projects into marketing assets.
The partnership delivered strong, measurable results and concrete product improvements.
In the UK WoodBlocX achieves a review response rate around 15% with an average rating of 4.8 across product and service - and is approaching 5,000 services reviews - underlining long-term trust and market presence.
The platform also performs well in other markets, with similarly high response rates:
Reviews have also become a vital R&D and customer-service input.
For example, recurring customer comments led to a redesigned dowel that removes the need for cutting tools, speeding assembly and reducing waste.
“We use customer reviews to continually R&D and product develop… we really like to gather a lot of insight from all of our Feefo reviews.”
Mike McManus, Digital Marketing Manager.
Another cluster of reviews revealed confusion about installing a new internal liner; WoodBlocX created a clear PDF guide sent with orders, and subsequent reviews praised the new instructions. The team is now developing an EU delivery portal and trialing imagery-first reviews to boost visual trust across languages; practical innovations that began with customer feedback.
To see how we could help you collect valuable insight and social proof - and grow internationally - simply contact us here.